A restaurant signature dish should be something that is special for your region, cuisine, or interests. There are many ways to pick an entree or a meal that comes to represent the facility itself in your customers' minds. It can be based on economy, or taste, or various other factors. These ideas may help you to define what would serve as a dish that will keep your clients coming back.
One obvious way of picking or designing a special dish is to link it to the region of the country in which the restaurant is located. There are certain regions that are known for their ability to prepare specific foods. For example, the Pacific Northwest is known for its wild salmon. In Texas, barbecue dishes are popular. On the Gulf Coast, Creole flavors might be the dish of choice.
Another way of creating a popular dish is to think about your typical customer. If your restaurant serves mainly couples who want to sit and relax for a leisurely dinner date, the main dish probably should be more elaborate than what you would select if your typical dining crowd is teenagers dropping by after school.
It is important to realize that a house specialty should be one that has readily available ingredients. One that is overly elaborate or requires hard-to-find components may be a poor choice. Diners who make the effort to come for a special dish that has been praised in one venue or another will feel cheated if you can't provide the meal on demand.
Another factor to consider when designing this item or meal is that it must have consistence. If several people are doing the cooking, decorating or plating it must look and taste the same each time it is served. Strict guidelines for its preparation must be available to avoid a disappointment when your diners can't depend on a well-loved flavor or texture from one time to the next.
If you take all these factors into consideration, you will be more likely to produce a restaurant signature dish that will reflect the type of dining establishment that customers return to again and again. Your specialty of the house might be related to the region of the country or to the typical diner. If the restaurant features an ethnic menu, this should help you determine the right dish. Be sure that your choice always taste the same way each time, and that you can be fairly assured of having the necessary ingredients on hand.
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